“We noticed a gap in terms of how certain businesses are perceived. We wanted to ensure that there’s no reason why a Western brand should be better received than our own.”
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“Design isn’t purely visual, it’s about how things work and understanding the problem at hand to inform our solution.”
The awkward moment when you realise you’re a branding agency that lives and breathes branding, visual communication and engaging content, and yet your last post was nearly 2 years ago. Well, first of all, don’t judge us too harshly, we didn’t say we’re perfect although we’re darn good at what we do.
Adinqra Digital joined Colourful Radio to help celebrate Ghana@60 and to discuss our plans, projects and ambitions as far as the future of Ghana is concerned.
“Painting is poetry that is seen rather than felt, and poetry is painting that is felt rather than seen.” – Leonardo da Vinci.
Adinkra is a word that many are familiar with, it has a strong connection to the past and has remained a part of the West African culture up until today.
How did a little bit of paint change the face of an entire community in Brazil?
Sometimes as designers and creatives we look for inspiration or an example of how creativity can truly transform the environments of many, and the lives of those less fortunate than ourselves through our field of work.
Branding, design & marketing is what we do.
In a previous post we spoke about Adinkra symbols. Most of these symbols get their meaning from west African folklore, which contain a proverbial message. One symbol “ntonton” depicts creativity and wisdom. This symbol is based on the most famous character in West African folklore “Kweku Ananse, the mischievous but wise spider.”