Adding a little more flavour to one of Ghana’s favourite, and highly rated restaurants.

Case study.
Cuppa Cappuccino (Cuppa), is one of Ghana’s finest Restaurant’s and Cafes which can be found tucked away behind its leafy garden in one of the most sought after neighbourhoods in Accra, Airport Residential. Cuppa approached us as they embarked on revising their marketing strategy which saw them fall head over heels for the concept, “Love life, live healthy”. The campaign was inspired by a passion for art, life and good food, three things many who walk through the doors of Cuppa relate to.

Our visual direction for the campaign placed individuals and mouthwatering food at the very front of each piece of artwork we created. From local icons, to some of Cuppa’s regular customers, the ‘Cuppa people’ were the real stars of our campaign and once launched, led to increased footfall and favourable reviews of the coffee house and restaurant. Just months after our involvement, Cuppa was later acknowledged as being among the top ten coffee houses in the whole of Africa.

What we delivered.
Market research
Marketing strategy
Visual identity and logo creation
Marketing campaign development