“Painting is poetry that is seen rather than felt, and poetry is painting that is felt rather than seen.” – Leonardo da Vinci.
Adinkra is a word that many are familiar with, it has a strong connection to the past and has remained a part of West African culture up until today.
There are many symbols that make up Adinkra, and each one conveys a particular message or thought. The symbols relate to social beliefs, responsibilities and attitudes and we felt the connotations the symbols provoke share some of the same concepts that companies try to adopt in creating their brand.
The concept of communicating a particular thought or feeling, in order to stimulate a required action or behavior is in essence what we do. We use the same methodology, by creating visually stimulating images accompanied by meaningful copy, that capture people’s minds and their attention.
The idea of combining visual art and word to create meaning isn’t a new concept, but it certainly is powerful. It gives the audience a deeper connection and enhances their overall experience, and that’s what we aim to do with every artwork we produce.
So why the name Adinqra? To pay homage to the ones who came before, who understood this idea and whose influence has lasted the course of time. We celebrate you, Thank you.