Creating a brand for one of the leading Africa-focused consultancy firms in the UK.

Case study.
Africa Matters Ltd (AML) is a London based Africa-focused consultancy. Established in 1997, its brand thrives on establishing longstanding relationships with companies, institutions and investors who rely on their insights and networks to inform their business decisions. In an effort to revitalise their existing brand, AML engaged us to develop and craft a dynamic brand strategy which would manifest in a suite of digital and printed collateral; each perfectly designed to reflect the company’s forward-thinking ethos, aspirational nature and global appeal.

We defined our strategy around the brand values and its points of differentiation. Starting with a workshop we looked into establishing what key factors were driving the culture of AML. By establishing the key attributes, we embarked on our brand revamp which encompassed meticulously crafting a collection of brand messaging, to delivering a range of design concepts which inspired the development of their new brand identity and production of their fully responsive website. Through the website, we crafted a strong digital presence that included powerful illustrations, rich imagery, and honest storytelling, enhanced by bespoke SEO. All of which were constructed to give AML a thoroughly enhanced digital platform designed to effectively communicate to their target audience, not only about what they offer, but what is entailed in their admirable approach as they continue to meet the needs of their clients.

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What we delivered.
Brand development
Brand strategy
Competitor analysis
Corporate template design
Internal brand workshop
Printed marketing collateral
Web design & development